Privacy Policy
Privacy Policy
Last Updated: [2026-04-01]
Introduction
VBGK HOME ("we", "us", "our") is a brand operated by Hong Kong Wuibuke Eluctric Appliancu Co., Limited (Company No. 73368263), with its registered office at Room A1, 11/F WINNER BUILDING, 36 MAN YUE STREET, HUNG HOM, KL.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at www.vbgkhome.com (the "Site"), place an order, subscribe to our communications, or otherwise interact with us.
We are committed to protecting your privacy and handling your personal data responsibly. By using our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Site.
This Privacy Policy applies to customers and visitors worldwide, including those in the United States, Canada, the European Economic Area (EEA), the United Kingdom (UK), and all other regions we serve.
1. Information We Collect
We collect information in the following ways:
1.1 Information You Provide Directly
When you interact with our Site, you may voluntarily provide us with the following types of personal information:
- Contact and identity information: name, email address, phone number, shipping address, billing address
- Account information: login credentials if you create an account
- Payment information: credit card number, payment method details (note: payment transactions are processed securely by our third-party payment processors — we do not store your full credit card number on our servers)
- Order information: products purchased, order history, transaction details
- Communication records: messages you send to us via email, contact forms, or customer support, including any product reviews or feedback you submit
- Marketing preferences: your choices regarding receiving promotional emails or newsletters from us
1.2 Information Collected Automatically
When you visit our Site, we automatically collect certain technical and usage information, including:
- Device and browser information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences
- Usage data: pages visited, time spent on pages, click patterns, referring and exit URLs, date and time of visits
- Location data: approximate geographic location based on your IP address
- Cookie and tracking data: information collected through cookies, pixels, web beacons, and similar technologies (see Section 6 — Cookies and Tracking Technologies below)
1.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Shopify: our e-commerce platform provider, which processes transactions on our behalf
- Payment processors: confirmation of payment transactions
- Analytics providers: aggregated website usage data
- Advertising partners: information about your interactions with our advertisements on third-party platforms
2. How We Use Your Information
We use the information we collect for the following purposes:
- To fulfill orders: processing and shipping your purchases, sending order confirmations and tracking updates, and handling returns or exchanges
- To communicate with you: responding to your inquiries, providing customer support, and sending transactional emails related to your orders
- To improve our Site and services: analyzing usage patterns and preferences to enhance our website functionality, product offerings, and customer experience
- To send marketing communications: with your consent (or where otherwise permitted by law), sending promotional emails, newsletters, and product updates. You can opt out at any time (see Section 8 — Your Rights)
- To personalize your experience: displaying relevant product recommendations and content based on your browsing and purchase history
- To process payments: facilitating secure payment transactions through our third-party payment processors
- To prevent fraud and ensure security: detecting and preventing fraudulent transactions, unauthorized access, and other illegal activities
- To comply with legal obligations: fulfilling our legal and regulatory requirements, including tax reporting and responding to lawful requests from government authorities
- To run advertising campaigns: using anonymized and aggregated data to measure the effectiveness of our marketing efforts and deliver relevant advertisements on third-party platforms
3. Legal Basis for Processing (EEA/UK Visitors)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we are required under the General Data Protection Regulation (GDPR) and UK GDPR to have a lawful basis for processing your personal data. Our legal bases include:
- Performance of a contract: processing your data is necessary to fulfill your order, deliver products, and provide customer support in connection with a purchase you have made or requested
- Legitimate interests: we process certain data based on our legitimate business interests, such as improving our products and services, preventing fraud, and ensuring the security of our Site, provided these interests are not overridden by your rights and freedoms
- Consent: where required by law, we obtain your explicit consent before sending you marketing communications or placing non-essential cookies on your device. You may withdraw your consent at any time
- Legal obligation: we process data when necessary to comply with applicable laws, regulations, or legal proceedings
4. How We Share Your Information
We do not sell your personal information. We may share your information with the following categories of third parties, solely for the purposes described in this Privacy Policy:
4.1 Service Providers
We work with trusted third-party service providers who assist us in operating our business, including:
- E-commerce platform: Shopify Inc. hosts our online store and processes order-related data on our behalf
- Payment processors: third-party payment gateways that securely process your payment transactions
- Shipping carriers: logistics companies that deliver your orders (e.g., USPS, UPS, FedEx, and international carriers)
- Email marketing platforms: services that help us send newsletters and promotional communications
- Analytics providers: tools that help us understand website traffic and user behavior (e.g., Google Analytics)
- Customer support tools: platforms that help us manage and respond to customer inquiries
These service providers are contractually obligated to use your data only for the purposes we specify and to maintain appropriate security measures.
4.2 Advertising Partners
We may share limited, anonymized, or aggregated data with advertising platforms (such as Meta/Facebook Ads and Google Ads) to measure campaign performance and deliver relevant advertisements. Where required by law, we obtain your consent before sharing data for advertising purposes.
4.3 Legal and Compliance
We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
4.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.
5. International Data Transfers
As a global business headquartered in Hong Kong, your personal data may be transferred to, stored, and processed in countries other than your own, including Hong Kong, China, the United States, and other countries where our service providers operate.
If you are located in the EEA or UK, please note that some of these countries may not provide the same level of data protection as your home country. In such cases, we take appropriate safeguards to protect your information, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Ensuring that our service providers maintain adequate data protection practices
- Relying on other legally recognized transfer mechanisms as applicable
By using our Site and providing your information, you acknowledge that your data may be transferred internationally as described in this Privacy Policy.
6. Cookies and Tracking Technologies
6.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site recognize your device and remember certain information about your visit.
6.2 Types of Cookies We Use
- Essential cookies: these are necessary for the Site to function properly, including enabling you to browse the Site, add items to your cart, and complete purchases. These cookies cannot be disabled without affecting the functionality of the Site
- Analytics cookies: these help us understand how visitors interact with our Site by collecting anonymous usage data, such as pages visited and time spent on the Site. We use tools such as Google Analytics for this purpose
- Marketing cookies: these are used to track visitors across websites and display relevant advertisements. They may be set by our advertising partners (such as Meta/Facebook Pixel and Google Ads) to build a profile of your interests and show you relevant ads on other platforms
- Preference cookies: these remember your preferences (such as language and region) to provide a more personalized experience
6.3 Managing Your Cookie Preferences
You can manage or delete cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of our Site.
Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
For visitors in the EEA/UK, we display a cookie consent banner when you first visit our Site, allowing you to choose which categories of non-essential cookies to accept or reject.
For more information about cookies, visit www.allaboutcookies.org.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Specifically:
- Order and transaction data: retained for a minimum of 5 years after your last purchase for tax, accounting, and legal compliance purposes
- Account information: retained for as long as your account is active, or as needed to provide you with services. If you request account deletion, we will delete or anonymize your data within 30 days, subject to our legal retention obligations
- Marketing data: retained until you unsubscribe or withdraw consent, after which we will remove you from our active marketing lists. Some minimal records may be kept to ensure we honor your opt-out preferences
- Analytics and cookie data: retained in accordance with the retention periods set by the relevant analytics tools (typically 14–26 months for Google Analytics)
8. Your Rights
Depending on your location, you may have certain rights regarding your personal information. We respect these rights and will respond to your requests in accordance with applicable law.
8.1 Rights for All Customers
All VBGK HOME customers, regardless of location, may:
- Opt out of marketing emails: click the "Unsubscribe" link at the bottom of any promotional email we send you
- Update your information: contact us to correct any inaccurate personal information
- Request information: ask us what personal data we hold about you
8.2 Rights for EEA/UK Residents (GDPR)
If you are located in the European Economic Area or United Kingdom, you have the following additional rights under the GDPR:
- Right of access: request a copy of the personal data we hold about you
- Right to rectification: request correction of inaccurate or incomplete personal data
- Right to erasure ("right to be forgotten"): request deletion of your personal data, subject to certain legal exceptions
- Right to restrict processing: request that we limit how we use your data in certain circumstances
- Right to data portability: request a copy of your data in a structured, commonly used, machine-readable format
- Right to object: object to the processing of your personal data based on legitimate interests or for direct marketing purposes
- Right to withdraw consent: where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal
- Right to lodge a complaint: you have the right to file a complaint with your local data protection authority if you believe your rights have been violated
8.3 Rights for California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to know: you may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which your information was collected, our business or commercial purpose for collecting your information, and the categories of third parties with whom we share your information
- Right to delete: you may request that we delete the personal information we have collected from you, subject to certain exceptions
- Right to correct: you may request correction of inaccurate personal information
- Right to opt out of the sale or sharing of personal information: we do not sell your personal information. However, certain uses of cookies and tracking technologies for targeted advertising may constitute "sharing" under the CPRA. You can opt out by adjusting your cookie preferences or contacting us
- Right to non-discrimination: we will not discriminate against you for exercising any of your CCPA/CPRA rights
To exercise your rights, please contact us at support@vbgkhome.com. We will verify your identity before processing your request and respond within the timeframes required by applicable law (generally within 30 days for GDPR requests and 45 days for CCPA/CPRA requests).
8.4 Rights for Canadian Residents (PIPEDA)
If you are a Canadian resident, you have the right under the Personal Information Protection and Electronic Documents Act (PIPEDA) to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Withdraw consent for certain uses of your data
- File a complaint with the Office of the Privacy Commissioner of Canada
9. Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for data transmitted between your browser and our Site
- Secure payment processing through PCI-compliant third-party payment processors
- Regular review of our data collection, storage, and processing practices
- Access controls limiting employee and contractor access to personal information on a need-to-know basis
While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.
10. Children's Privacy
Our Site is not intended for children under the age of 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information as soon as possible.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@vbgkhome.com so we can take appropriate action.
11. Third-Party Links
Our Site may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of third-party websites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by law, notify you via email or a prominent notice on our Site.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Email: support@vbgkhome.com
Hong Kong Wuibuke Eluctric Appliancu Co., Limited Company No. 73368263 Room A1, 11/F WINNER BUILDING, 36 MAN YUE STREET, HUNG HOM, KL
We aim to respond to all privacy-related inquiries within 30 days.
For EEA/UK residents, if you are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.
For California residents, you may also contact us via email to submit a verifiable consumer request under the CCPA/CPRA.
